About Hawk & Heron

Meet Sam

I've spent my career helping smart people who have important things to say figure out how to say them.

This started early as an undergrad at Hobart and William Smith Colleges, where I worked as a Writing Fellow coaching other students (and professors) through the process of articulating complex ideas on the page. It continued into my years working in literary representation, where my job was to find the story buried inside someone's expertise and shape it into something the world would actually want to read. Today, as the founder of Hawk & Heron, I do the same thing for purpose-driven companies and independent consultants — except instead of book deals, we're after the clients, partners, and opportunities that come from showing up clearly and consistently in the market.

My focus for the past decade has been in renewable energy, sustainability, and CleanTech. It’s a space I love precisely because the ideas are so important and yet can be so hard to explain. Before launching Hawk & Heron, I served as VP of Marketing Strategy at a B-Corp clean energy startup, where I built the brand marketing division from the ground up. Earlier in my career I worked at National Geographic during its transformation from nonprofit to for-profit, an experience that shaped my belief that purpose and profitability can go hand-in-hand.

My approach is deliberately pragmatic. I love a good strategy, but only if it's one you'll actually use. It needs to be robust enough to make a real impact but light enough to naturally fit into your life.

I hold an MBA in Marketing Strategy & Social Impact from the University of Maryland and a BA in Writing & Rhetoric from Hobart and William Smith Colleges.