About Hawk & Heron
Strategic Marketing for Purpose-Driven Companies
Meet Sam
For more than 15 years, I’ve worked at the intersection of marketing and sustainability — helping organizations translate complex ideas into clear, compelling strategies that resonate with the right audiences. My focus has always been on connecting vision to execution: turning big ambitions into the practical tools, stories, and campaigns that drive real-world impact.
Before launching Hawk & Heron Marketing, I served as Vice President of Marketing Strategy at a B-Corp clean energy startup, where I built the Brand Marketing division and partnered across Ops, Finance, and Tech to align climate-conscious standards with business growth. Earlier in my career, I honed my storytelling skills in environmental fundraising and began my marketing journey at National Geographic during its transformation from nonprofit to for-profit — an experience that sparked my conviction in the power of purpose and profitability working hand-in-hand.
I hold an MBA in Marketing Strategy & Social Impact from the University of Maryland and a BA in Writing & Rhetoric from Hobart and William Smith Colleges.
What to expect...
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I bring optimism and energy to every challenge, creating opportunities that drive momentum and engagement.
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I design marketing strategies that are ambitious yet achievable, delivering measurable results without unnecessary complexity.
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I focus on solutions that balance business outcomes with meaningful, positive impact beyond the bottom line.
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I craft innovative approaches that capture attention, build connection, and inspire action.
The Balance Behind Hawk & Heron
Hawk & Heron symbolizes the dual strengths I bring to every engagement: the hawk ensures every decision is grounded in data and precision, while the heron transforms ideas into graceful, compelling narratives.
By combining analytical rigor with creative artistry, I turn complexity into clarity and ambiguity into results.
