About Hawk & Heron
Your partner in making an impact
Meet Sam.
Sam Fallon has spent her career at the intersection of marketing and sustainability, most recently as the Vice President of Marketing Strategy at a B-Corps startup in the clean energy space, where she built the Brand Marketing division and regularly collaborated with cross-departmental stakeholders in Ops, Finance, and Tech to bring the organization’s mission and climate-conscious brand standards to life.
Prior to that Sam worked in fundraising for environmental causes, honing her storytelling capabilities to drive meaningful change via dollars donated. She started out in marketing at National Geographic, as the organization pivoted from its historical non-profit status to a for-profit company. This is where she first began to understand the interconnected benefits of a triple bottom line.
Along the way Sam earned her MBA from the University of Maryland, focusing her education on Marketing Strategy & Social Impact. She earned her BA in Writing & Rhetoric from Hobart and William Smith Colleges.
What to expect...
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Climate change is a scary threat, but we choose not to operate from a place of fear-mongering. My approach highlights all the opportunities for connectivity and collaboration built into in the market’s demand for businesses to do no harm.
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At the end of the day, you are running a business with very real revenue objectives. This isn’t just about making people feel good (although that is a beautiful byproduct of this work!) Profitability is a key driver of any effective sustainable strategy we craft.
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These brand-boosting strategies are not about greenwashing, or greenhushing. They're about developing solutions that are authentic to your brand and create a net positive impact – both on the world and your bottom line.
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Developing solutions that benefit your brand, your customers, your shareholders and the planet may seem like an impossible feat, but it’s absolutely doable. In fact, these constraints force us all to level-up our problem-solving and creative thinking around what’s possible.
Balancing purpose and profits, serving both people and the planet.
Powerful marketing is a blend of science & art and when they’re perfectly combined: it’s magic.
Hawk & Heron excels at combining targeted, results-oriented, analytical precision with insightful, visionary, elegant creativity, to help marketing partners find an equally important equilibrium: doing well by doing good.
That’s the core of a meaningful social impact strategy. And, the foundation of the compelling story you can tell your conscious consumers to infuse your growth strategy with long-term impact.
