Services
Flexible solutions blending strategic leadership with tactical execution.
I help renewable energy, climate tech, and sustainability leaders cut through complexity to build brands that inspire trust, accelerate growth, and attract the right partners.
With 15+ years of experience in marketing strategy, brand positioning, and stakeholder engagement, I bring both the big-picture vision and the practical execution needed to move high-impact initiatives forward.
Whether you need senior-level leadership, clarity on a pivotal project, or polished deliverables that speak to multiple stakeholders, Hawk & Heron provides the strategy and support to create lasting impact.
Fractional Leadership
Senior-level expertise on demand
For organizations managing complex initiatives, investor expectations, or ambitious growth targets, fractional leadership offers the strategic guidance of a CMO without the cost of a full-time hire.
How I can help:
~ Build and lead high-performing marketing teams — in-house, freelance, or agency.
~ Set and track growth metrics that align business objectives with marketing performance.
~ Provide short-term leadership coverage during transitions, sabbaticals, or parental leave, ensuring continuity and momentum.
Best for brands that need experienced leadership to keep strategy, stakeholders, and execution aligned.
Strategic Projects
A visionary kick-start for growth
When the stakes are high, you need clarity and direction. Strategic projects provide focused, high-impact initiatives that align audiences, sharpen messaging, and deliver measurable results.
Examples of focus areas:
~ Go-to-market roadmaps and measurement plans for new offerings.
~ Content strategy and messaging frameworks to ensure consistent, high-quality engagement.
~ Audience clarification and channel alignment to reach the right people with the right messages.
Best for brands seeking to cut through complexity and build momentum on critical initiatives.
Brand Development
Tangible deliverables that tell your story with clarity
Clear, compelling materials translate big ideas into tangible outcomes. I create polished deliverables that strengthen relationships with customers, partners, and investors alike.
Some examples:
~ Partnership facilitation and co-promotion materials.
~ Annual impact reports and follow-on content plans.
~ Integrated cause marketing campaigns.
Best for brands that want credibility, consistency, and clarity in the way they communicate with multiple stakeholders.
Why Work with Hawk & Heron?
Flexibility
Adaptable engagement models that grow with your marketing needs.
Expertise
A holistic perspective across product, performance, and brand marketing to drive results.
Integrity
A balanced approach that aligns purpose with profitability.
I help purpose-driven brands achieve meaningful impact & business success through strategic marketing solutions.