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This concise yet comprehensive guide is tailored for marketing leaders like you who understand the vital role sustainability plays in increasing brand love, loyalty, and attracting new customers – but may need a refresher on the buzzwords that get thrown around.

Inside, you'll discover:

• A streamlined overview of key sustainability concepts tailored for modern marketers

• Practical tips for seamlessly integrating sustainability into your marketing strategies to resonate with your target consumers

• Insights to empower you to make compelling internal arguments and communicate effectively with your customers

Whether sustainability is already ingrained in your marketing program or you’re just beginning to explore its potential, this guide sets the stage for your success.